We are the southern brothers
Southern Brothers was born out of knowing exactly what we wanted and refusing to settle.
We were tired of choosing between mass-produced basics with no edge, or bold designs built on poor quality. We decided to create our own lane, clothing that feels personal, intentional, and built to last.
From day one, we’ve been hands-on. Choosing fabrics ourselves. Working directly with our Birmingham - based manufacturer. Tweaking every detail until it’s exactly how we want it. This isn’t mass production, it’s considered, crafted, limited-run clothing with identity.
When we started wearing our samples, people noticed. Friends wanted in. Strangers asked where they could buy one. That’s when we knew it wasn’t just about us. There’s a whole community of people who are done with throwaway fashion and want pieces with meaning.
We’re designing clothes that don’t exist yet - because if they did, we’d already be wearing them.
Can’t Never Could.
If you focus on what you can’t do, you’ll never get anything done. It’s about pushing past doubt, ignoring limits, and doing it anyway. You don’t win by sitting back - you win by backing yourself, even when the odds say no.
the founders
Josh & KAi
We are the Southern Brothers. Brothers by blood, born and raised in Bristol, South of England.
what drives us
We started Southern Brothers because we felt that with the current trends of western and southern American styles being created by brands didn’t match the authenticity and uniqueness we were seeking.
It started when we couldn’t find the outfits we wanted to wear for Morgan Wallen at BST, London. We were shopping for our ideal stand out piece and we found ourselves choosing between garments that looked great but were poor quality and garments that were high quality but plain.
Our vision is to grow a brotherhood that shares values and inspirations.
We're more than just a clothing brand - we're a community. In a world that often highlights our differences, it's easy to lose sight of what brings us together. Our mission is to bridge that gap and reconnect through the things that unite us - music, lifestyle, and shared values.
Family: These are the most important people to us, some may not be blood relatives, but how people protect you through life speaks louder than anything else and those bonds are the strongest.
Honesty: Always staying true to who we are and acting upon doing things the right way. Not because it’s the easy way or for personal gain but because honesty is always the best policy. Treating others how you would like to be treated because what goes around, comes around.
Individuality: We believe true individuality isn't about making a loud statement. It's about confidently being yourself without simply blending in or following the crowd.
Journey
Continues